Circulation figures

When looking for music magazines circulation figures i came among a small list of magazines, most of them was rock/indie magazines, however i saw the name 'mix mag' so i thought ok this has to be a mixed genre magazine so i did a search on google to have a look at a few of the covers, and then the circulation figures started to make sense. Mixmag had 30,159 in the last 6 months when they was making 34,073 / 35,817. At first i wondered why are the sales going down, then looking at the cover i instantly thought i new why, the cover did not seem appealing at all, there seemed to be way to much going on, and way to many different colours, i felt the carl cox advertisment in the bottom left hand colour was very uncalled for and just took over the over compeletly, with having the interent as such a big competition nowadays as information on the interent is more likely to be free, covers have to be more appealing than ever.

As rolling stones is a very successfull magazine, i thought id take a look into there circulation figures. Rolling stones were classed in the Top 100 abc magazines, that is not just including music magazines but the whole of magazines. In 2004 rolling stones was ranked at number 68 and in 2005 i had gone down just one place to 69. In 2004 the circualtion figures were 1,267,110 and in 2005 it went up to 1,309,117, this is a percentage increase of 3.30%!!!! So how much rolling stones is a bigger hit with the public compared to mix mag, well i feel that the covers as so much more appealing, the information on rolling stones not to much but yet not to little, and the artists they use on the covers and more iconic than on mix mag.